Search Engine Optimization

Most websites don't utilize even the most basic Search Engine Optimization (SEO) techniques on their website. Now is the perfect time to get your site to the top before your competition does.

SEO is the action you can take now to get the most out of your easily leveraged marketing tool. More people are using the web for their research and purchasing decisions. Put your website in the best position to be found early in their search.

With the right SEO development strategy, your website can:

Deliver increased traffic to your website
Generate the most visible, trusted and clicked-on search engine results
Rank you ahead of your competition
Maximize your most visible brand awareness asset
Build new sales channels
Create quality sales leads

Are you maximizing the potential traffic to your site? Is the structure and content of your site well executed to deliver traffic and turn that into leads and sales?

The concept of Search Engine Optimization (SEO) has been around for years, but it is often ignored or not actively managed. You put time and money into your website, get the most out of it.

We can certainly help you with a Pay Per Click campaign if the situation warrants it, but our first check is to see that you are maximizing your organic (free!) search results. We start by benchmarking your current state, and then dig into the guts of your website to see what can be done to increase your rankings. We examine in depth:

Page Titles
Keywords
Page Descriptions
Navigation Links
Keyword Density
Content

Next we look at inbound links. This is to ensure that relevant websites point to yours and improve search rankings and drive traffic.

Last, we will examine how traffic comes into your site and where it leaves. Converting that traffic to leads and sales is the key!

With a benchmark of your current state and a roadmap for improvement, you can either implement our detailed recommendations in-house or we can do it for you.

Actively managing your website’s traffic on a regular basis is essential. We can either work with your staff to establish that schedule for review and updates or you can retain us on a regular schedule to do that for you.